CLIENT:
BIG STATE BREWING

ROLE:
IDENTITY

PACKAGING
CAMPAIGN
DIGITAL DESIGN 

Live life on the edge.


A beer brand that’s born and brewed in Western Australia. The design is inspired by where the red dirt meets the ocean and is anchored around a WA icon - the whale shark. Western Edge is modern twist on a classic lager and made for those who live life on the edge. 



PHOTOGRAPHY: ROB JOHNSON




︎︎︎NEXT PROJECT












︎JACKMC

ART DIRECTION * DESIGN
AMS ︎︎︎ PERTH

©2022
︎JACKMC  ART DIRECTION & DESIGN  ©2022
©2022