Jack McAuliffe

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	<title>Jack McAuliffe — Art Direction &#38; Design</title>
	<link>https://jackmc.com.au</link>
	<description>Jack McAuliffe — Art Direction &#38; Design</description>
	<pubDate>Fri, 16 Oct 2026 02:13:06 +0000</pubDate>
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		<pubDate>Fri, 16 Oct 2026 02:13:06 +0000</pubDate>

		<dc:creator>Jack McAuliffe — Art Direction &#38; Design</dc:creator>

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	ART DIRECTION &#38;amp; DESIGNAMS ︎︎︎ PERTH
SELECTED WORKS


Perth Design Week 2026
Design Everywhere.
	Since 2023, Perth Design Week has had an evolving identity, with elements of the brand reworked each year to reflect the festival’s theme. For 2026, the focus was on the idea that design is everywhere. Drawing on Perth’s architecture, history, light, colour and materials, the identity took inspiration from the city itself. Rather than simply promoting the festival, the work encouraged people to look a little closer at the places they move through every day and the design that shapes them.
	

&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/24a316e22ee55f09701a13cd9675054c1d75c2e16bf991ad5528f94a8fd885a7/PDW263.jpg" data-mid="253428057" border="0"  src="https://freight.cargo.site/w/1000/i/24a316e22ee55f09701a13cd9675054c1d75c2e16bf991ad5528f94a8fd885a7/PDW263.jpg" /&#62;&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/007fa7d2f67b88b906d59a0cb675fdc66a3777eca60a24eba6ef0518070629ee/PDW264.jpg" data-mid="253428058" border="0"  src="https://freight.cargo.site/w/1000/i/007fa7d2f67b88b906d59a0cb675fdc66a3777eca60a24eba6ef0518070629ee/PDW264.jpg" /&#62;

    
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	Heyder &#38;amp; Shears 
Perfect Alchemy.
	After nearly 40 years in Western Australia’s events and catering industry, Heyder &#38;amp; Shears was entering a new chapter with a move to Residence at Langley. The rebrand centred on The Perfect Alchemy, capturing the balance of creativity and precision behind every event. Drawing on the family archive of recipes, notes and sketches, the identity brought new life to the brand’s history, including the return of its original fruit bowl illustration.
	

	&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/209fbd371274a2b263bd14ecb1fed660809415b51c010982173b4b03323689d5/Heyder-and-Shears3.jpg" data-mid="253428072" border="0"  src="https://freight.cargo.site/w/1000/i/209fbd371274a2b263bd14ecb1fed660809415b51c010982173b4b03323689d5/Heyder-and-Shears3.jpg" /&#62;&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/f7e86f2d9ac9782cf29a14a78a8cf7bb7bc282340eacdc719b456525efbc54b0/Heyder-and-Shears4.jpg" data-mid="253428073" border="0"  src="https://freight.cargo.site/w/1000/i/f7e86f2d9ac9782cf29a14a78a8cf7bb7bc282340eacdc719b456525efbc54b0/Heyder-and-Shears4.jpg" /&#62;&#60;img width="2304" height="1688" width_o="2304" height_o="1688" data-src="https://freight.cargo.site/t/original/i/9b8d6bb76b4174bef829a9e71f2268c5ce7f1e378783f4f26cd770e16b26bd62/Heyder-and-Shears8.jpg" data-mid="253428356" border="0"  src="https://freight.cargo.site/w/1000/i/9b8d6bb76b4174bef829a9e71f2268c5ce7f1e378783f4f26cd770e16b26bd62/Heyder-and-Shears8.jpg" /&#62;&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/fef538cecc64b74bbab45cf2960d577e67e2c5cb0549cd544ec8845937c5df15/Heyder-and-Shears12.jpg" data-mid="253428075" border="0"  src="https://freight.cargo.site/w/1000/i/fef538cecc64b74bbab45cf2960d577e67e2c5cb0549cd544ec8845937c5df15/Heyder-and-Shears12.jpg" /&#62;&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/bb460462b4e0f6ad05edd54235d4cfb865181b60be494b0a751fcef62a80fb40/Heyder-and-Shears6.jpg" data-mid="253428076" border="0"  src="https://freight.cargo.site/w/1000/i/bb460462b4e0f6ad05edd54235d4cfb865181b60be494b0a751fcef62a80fb40/Heyder-and-Shears6.jpg" /&#62;

	Euroflex
The best always seek better.
	Euroflex, an Italian home appliance brand, needed an identity that could support its global ambitions without losing its heritage. Built around the idea The Best Always Seeks Better, the refresh took an evolutionary approach, refining the existing logo rather than replacing it.

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	Perth Design Week 2024
A journey to the edges and back.
	The 2024 edition of Perth Design Week was a celebration of design in all its forms, particularly focusing on architecture, interiors, landscape, fashion and graphic design. The branding for PDW was revisited and enhanced to reflect the materiality of the built environment. The iconic Perth 'W' was central to this rebranding effort.
	

	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0877ec9a60cc5754c39f7434c32b6b622811a8c58f29c005955ffc54184d0bb9/PDW24_1.jpg" data-mid="253428025" border="0"  src="https://freight.cargo.site/w/1000/i/0877ec9a60cc5754c39f7434c32b6b622811a8c58f29c005955ffc54184d0bb9/PDW24_1.jpg" /&#62;

    
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	&#60;img width="1280" height="1440" width_o="1280" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e59c5028887d0ae057ff0a77bef9185b5e7c917e364eab0afade2cfb764064b8/PDW_Brass.jpg" data-mid="253428035" border="0"  src="https://freight.cargo.site/w/1000/i/e59c5028887d0ae057ff0a77bef9185b5e7c917e364eab0afade2cfb764064b8/PDW_Brass.jpg" /&#62;
	
    
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	Unsame — 140
The extraordinary anti-ordinary.
	After a decade in Perth’s CBD, 140 Perth needed to reclaim its place as a destination for creativity and culture. UNSAME was created to challenge the everyday through a campaign spanning out-of-home, social media, pop-ups and public programs. One highlight was CR-8 STUDIO, connecting 23 final-year design students with industry mentors and giving emerging creatives the chance to bring their ideas to life.

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df87c672e9ed5e51e2fe3868210f1c6e9edb3ef8e3725b166d64dd3558c032a2/I.02---UNSAME140---Best-Art-Direction---Design_06.jpg" data-mid="253427999" border="0"  src="https://freight.cargo.site/w/1000/i/df87c672e9ed5e51e2fe3868210f1c6e9edb3ef8e3725b166d64dd3558c032a2/I.02---UNSAME140---Best-Art-Direction---Design_06.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cf655d551832b803ed57489ff972305d080022a83579e9d0bf24beedf92b07a/UNSAME.jpg" data-mid="253428001" border="0"  src="https://freight.cargo.site/w/1000/i/6cf655d551832b803ed57489ff972305d080022a83579e9d0bf24beedf92b07a/UNSAME.jpg" /&#62;
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	Perth is OK!
Local Good.
	What started as a hashtag in 2014 had grown into WA’s largest independent digital media company by 2022. The rebrand celebrated that growth while staying true to the local, independent spirit that made Perth is OK! what it is. The familiar yellow and exclamation mark were refreshed for the digital age, alongside a clearer brand story built around a simple idea: doing local good.

	
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e68c2e4d50a00567f98292ca517e85e25155ae7763258e5a4198d5cf0075f327/PiOK_Case_ID5.jpg" data-mid="253427813" border="0"  src="https://freight.cargo.site/w/1000/i/e68c2e4d50a00567f98292ca517e85e25155ae7763258e5a4198d5cf0075f327/PiOK_Case_ID5.jpg" /&#62;&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d799897f1fc1a5aa9fc747105829fb5bdfdb18fbff9ee89c219f7edb4169a935/Block_PerthisOK8.jpg" data-mid="253427814" border="0"  src="https://freight.cargo.site/w/1000/i/d799897f1fc1a5aa9fc747105829fb5bdfdb18fbff9ee89c219f7edb4169a935/Block_PerthisOK8.jpg" /&#62;&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f181225a3243723ec24866b3054f3ad55412f730751d989a71f18970753f5349/PiOK_Case_ID3.jpg" data-mid="253427812" border="0"  src="https://freight.cargo.site/w/1000/i/f181225a3243723ec24866b3054f3ad55412f730751d989a71f18970753f5349/PiOK_Case_ID3.jpg" /&#62;

	Doghouse NL
Your partner is tech recruitment.
	A branding and website project for Dutch technology recruitment agency Doghouse. The goal was to create a high tempo, modern update to their brand that would align with their international pursuits.

	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fedce59bf98fadbdfc069f10c3841978780dfd93a290a5b8baccaedc70f84cd5/01.jpg" data-mid="253427806" border="0"  src="https://freight.cargo.site/w/1000/i/fedce59bf98fadbdfc069f10c3841978780dfd93a290a5b8baccaedc70f84cd5/01.jpg" /&#62;&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f2e777d6e0175048985f7c89b68926d7c09de66e42fce2244d92a192bf76e233/02.jpg" data-mid="253427807" border="0"  src="https://freight.cargo.site/w/1000/i/f2e777d6e0175048985f7c89b68926d7c09de66e42fce2244d92a192bf76e233/02.jpg" /&#62;&#60;img width="3000" height="5723" width_o="3000" height_o="5723" data-src="https://freight.cargo.site/t/original/i/6ee7ce5a1096215bc58b9e8e20e316ab7a1453cd10ce4c1df564f6f18bd72f30/13.jpg" data-mid="253427811" border="0"  src="https://freight.cargo.site/w/1000/i/6ee7ce5a1096215bc58b9e8e20e316ab7a1453cd10ce4c1df564f6f18bd72f30/13.jpg" /&#62;

	
Diageo — The Bar
Alexa, open the bar.
	The Bar is an Alexa skill designed to help a new generation of cocktail lovers to work on their cocktail skills. Alexa helps you to find cocktails, teaches you how to make them and lets you order ingredients, tools and cocktail kit.
	

&#60;img width="3280" height="1930" width_o="3280" height_o="1930" data-src="https://freight.cargo.site/t/original/i/aab0f999a7fea0197800275dff84e7ed0eeab4661ddf851486d4dbcb31c6b594/09.jpg" data-mid="253427804" border="0"  src="https://freight.cargo.site/w/1000/i/aab0f999a7fea0197800275dff84e7ed0eeab4661ddf851486d4dbcb31c6b594/09.jpg" /&#62;&#60;img width="1920" height="1401" width_o="1920" height_o="1401" data-src="https://freight.cargo.site/t/original/i/996a3478710b6be3f3d59f797be814f987a1acdfbf415ab42648fa5722bbce17/Diageo-3.jpg" data-mid="253427805" border="0"  src="https://freight.cargo.site/w/1000/i/996a3478710b6be3f3d59f797be814f987a1acdfbf415ab42648fa5722bbce17/Diageo-3.jpg" /&#62;


	Porsche
Marche Macan
	Marche Macan is an online shop filled with quality goods from all over Europe. Instead of home delivery we offered a test drive in a Porsche Macan to pick the items up. The website was also intergrated in several online luxury shops. The result was 1 out of 5 users buying the Macan they drove.

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	Focus
Transalp/36
	The brand new RAVEN2 is the ultimate endurance e-mountain bike. It's built to ride further and faster than any other bike. It's built to break records. That’s why we gave two pro riders an impossible challenge. Ride the legendary TransAlp in record time. Usually it takes 5 to 7 days. They had to do it in just 36 hours. Non stop.
	

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	Porsche
Uncommon II
	Behind every success is someone who dares to be different. What sets you apart. What makes you uncommon. Discovering it is half the battle. That’s why Porsche is offering a DNA test that can tell you just that.

	
	&#60;img width="1717" height="1035" width_o="1717" height_o="1035" data-src="https://freight.cargo.site/t/original/i/c8c55db7276ca9db7b1777ee1c8cbb2ab71149d185f46dcb33a504b610caa330/Uncommon-5.jpg" data-mid="253427786" border="0"  src="https://freight.cargo.site/w/1000/i/c8c55db7276ca9db7b1777ee1c8cbb2ab71149d185f46dcb33a504b610caa330/Uncommon-5.jpg" /&#62;

    
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2e1f06de67ca7c14cf4014e14ec56b5babdbca2f898304d9156f3d28f262bb67/DNA_5.1.jpg" data-mid="253427789" border="0"  src="https://freight.cargo.site/w/1000/i/2e1f06de67ca7c14cf4014e14ec56b5babdbca2f898304d9156f3d28f262bb67/DNA_5.1.jpg" /&#62;


	Client Nam
Description
	Shrt Decription
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	</item>
		
		
	<item>
		<title>About Me</title>
				
		<link>https://jackmc.com.au/About-Me</link>

		<pubDate>Sun, 12 Dec 2021 23:56:37 +0000</pubDate>

		<dc:creator>Jack McAuliffe — Art Direction &#38; Design</dc:creator>

		<guid isPermaLink="true">https://jackmc.com.au/About-Me</guid>

		<description>
	

ABOUT

	
I’m a Perth-based Art Director and Designer with close to a decade of experience across branding, visual design and creative direction. I’ve worked across studios in Perth and Amsterdam, including dentsuACHTUNG and Studio Kraftwerk, on projects for brands including Porsche, Vodafone and Philips.
My work spans brand identity, campaign development, art direction, digital and motion, with a focus on creating considered visual systems that work across different mediums and audiences. I enjoy working from the big idea through to the details that make an identity feel distinctive, useful and built to last.


	FOCUS
	Art DirectionCreative CampaignBrandingUI and UX
Motion Design &#38;amp; AnimationBrand Guidelines


	CLIENT
	
	PorscheVodafoneFocusVolkswagenAdobe OranginaPhilipsGreenwheelsWehkampPearle

	CONTACT
	︎︎︎hello@jackmc.com.au
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