https://jackmc.com.au Jack McAuliffe — Art Direction & Design Sun, 12 Dec 2021 23:56:37 +0000 https://jackmc.com.au en https://jackmc.com.au/Index Wed, 24 Nov 2021 00:12:35 +0000 Jack McAuliffe — Art Direction & Design https://jackmc.com.au/Index ︎︎︎CAMPAIGN ︎︎︎IDENTITY PDW24 — A journey to the edges and back via the city’s heart <img width="1150" height="1400" width_o="1150" height_o="1400" data-src="https://freight.cargo.site/t/original/i/e4dc75a1332b7ac9332b32963512ac7ae4b39f472ace1bbad0d880a36e3b0987/DG_Thumb_Vertical.gif" data-mid="125609695" border="0" src="https://freight.cargo.site/w/1000/i/e4dc75a1332b7ac9332b32963512ac7ae4b39f472ace1bbad0d880a36e3b0987/DG_Thumb_Vertical.gif" /> ︎︎︎IDENTITY ︎︎︎DIGITAL DESIGN Doghouse NL — Reinventing a tech recruitment agency in the Netherlands <img width="1546" height="1030" width_o="1546" height_o="1030" data-src="https://freight.cargo.site/t/original/i/b54bd4a9c940597cbb3b8d4e1203405e6f1f189eac2481cac54acaaf95a52da2/euroflex_Cover.jpg" data-mid="228406108" border="0" src="https://freight.cargo.site/w/1000/i/b54bd4a9c940597cbb3b8d4e1203405e6f1f189eac2481cac54acaaf95a52da2/euroflex_Cover.jpg" /> ︎︎︎IDENTITY Euroflex —&nbsp;The best always seek better <img width="1695" height="1800" width_o="1695" height_o="1800" data-src="https://freight.cargo.site/t/original/i/836b71d0cbf83149ec5ad4284ad57094215a3dff7724215c45cd34db9275adb5/Thumb_01_Focus.jpg" data-mid="125499345" border="0" src="https://freight.cargo.site/w/1000/i/836b71d0cbf83149ec5ad4284ad57094215a3dff7724215c45cd34db9275adb5/Thumb_01_Focus.jpg" /> ︎︎︎ART DIRECTION ︎︎︎DIGITAL DESIGN Focus Transalp 3 — Finishing the legendary TransAlp in record time. ︎︎︎ART DIRECTION ︎︎︎DIGITAL DESIGN Diageo The Bar — An Alexa skill designed for a new generation of cocktail lovers. <img width="1546" height="1030" width_o="1546" height_o="1030" data-src="https://freight.cargo.site/t/original/i/f5264221f4c3513070aa301f5ee05b076065f94e7f11484c687c01c5dae35dd4/Macan-Thumb-Wide.jpg" data-mid="131724115" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f5264221f4c3513070aa301f5ee05b076065f94e7f11484c687c01c5dae35dd4/Macan-Thumb-Wide.jpg" /> ︎︎︎ART DIRECTION ︎︎︎DIGITAL DESIGN Porsche Marché Macan — Pick up the finest productsfrom Europe in a Porsche Macan. <img width="1318" height="1400" width_o="1318" height_o="1400" data-src="https://freight.cargo.site/t/original/i/4e033d43dcd96eaf8fd05cbe99f11e34c36c75227873ff7f0fd28b189b7ee504/Thumbsize_01-Edge.jpg" data-mid="125502834" border="0" src="https://freight.cargo.site/w/1000/i/4e033d43dcd96eaf8fd05cbe99f11e34c36c75227873ff7f0fd28b189b7ee504/Thumbsize_01-Edge.jpg" /> ︎︎︎IDENTITY ︎︎︎PACKAGING Western Edge — Born and brewed in Western Australia &nbsp;︎︎︎PACKAGING&nbsp;︎︎︎COMING SOON Gogo Fish IPA — A bold new IPA named after a 350-million year old fossil. <img width="1546" height="1030" width_o="1546" height_o="1030" data-src="https://freight.cargo.site/t/original/i/74c1007964c1857d96887fc21b5d526e6b6a63dd876973061992920a18738f11/Horizon-Thumb-Wide.jpg" data-mid="131724468" border="0" src="https://freight.cargo.site/w/1000/i/74c1007964c1857d96887fc21b5d526e6b6a63dd876973061992920a18738f11/Horizon-Thumb-Wide.jpg" /> ︎︎︎DIGITAL DESIGN Horizon Power — Showcasing Horizon Power’s ongoingprojects in regional Australia ︎︎︎ART DIRECTION ︎︎︎DIGITAL DESIGN Porsche Uncommon &nbsp;— A microsite that helps you discover what makes you uncommon. <img width="1151" height="1400" width_o="1151" height_o="1400" data-src="https://freight.cargo.site/t/original/i/548641322739717ad0da3afc2f5e995728018874b832bebcdab3e03f17cb0071/Philips-thumb-2.jpg" data-mid="140214163" border="0" src="https://freight.cargo.site/w/1000/i/548641322739717ad0da3afc2f5e995728018874b832bebcdab3e03f17cb0071/Philips-thumb-2.jpg" />︎︎︎DIGITAL DESIGN &nbsp;︎︎︎PROTOTYPE Philips Grooming —&nbsp;An AR app that allows users to try a range of different beard styles. <img width="1546" height="1030" width_o="1546" height_o="1030" data-src="https://freight.cargo.site/t/original/i/8666ee54c17bbb43745f1a5f7569a2f76be4909e2d4b5b94effe13182383020e/HH_Thumb.jpg" data-mid="140103303" border="0" src="https://freight.cargo.site/w/1000/i/8666ee54c17bbb43745f1a5f7569a2f76be4909e2d4b5b94effe13182383020e/HH_Thumb.jpg" /> ︎︎︎IDENTITY ︎︎︎PACKAGING Hurricane Head Brewing Co — Born in the sub-tropics.Brewed in Queensland. https://jackmc.com.au/About-Me Sun, 12 Dec 2021 23:56:37 +0000 Jack McAuliffe — Art Direction & Design https://jackmc.com.au/About-Me I’m a Perth-based Art Director and Designer with close to a decade of experience across branding, visual design and creative direction. I’ve worked across studios in Perth and Amsterdam, including dentsuACHTUNG and Studio Kraftwerk, on projects for brands including Porsche, Vodafone and Philips. My work spans brand identity, campaign development, art direction, digital and motion, with a focus on creating considered visual systems that work across different mediums and audiences. I enjoy working from the big idea through to the details that make an identity feel distinctive, useful and built to last. FOCUS Art DirectionCreative CampaignBrandingUI and UX Motion Design &amp; AnimationBrand Guidelines CLIENT PorscheVodafoneFocusVolkswagenAdobe OranginaPhilipsGreenwheelsWehkampPearle CONTACT ︎︎︎hello@jackmc.com.au